(Nashville, TN) -- Kane Brown has his own brand of cereal. It's called Kane Krunch.
The country music superstar and self-admitted cereal-lover partnered with PLB Sports & Entertainment to roll out the cocoa rice breakfast.
It will be available this spring at Wegman's and online at KaneKrunch.com.
A portion of the proceeds will go to charity.
Your mornings just got better....Kane Krunch cereal 🥣 Now available at https://t.co/LATOCx0V1s or in select @wegmans stores. #KaneKrunchTime @plbsports pic.twitter.com/0iSRUxfBml— Kane Brown (@kanebrown) May 11, 2022